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Mediamesh® display withstands the force of Hurricane Irene

Hurricane Irene Mediamesh® Press Release
November 2011


Summary: The Mediamesh® display at the Port Authority is a collaboration between Hartford’s Garage-Media LLC and Boston-based A2aMEDIA. Garage-Media’s managing director, Gary Neff said of Mediamesh, “The strength and durability of the technology was evident during Hurricane Irene and that feature is part of what makes Mediamesh such a great product. The design allowed the display to flex and absorb the vibration and the hurricane-force winds brought by the storm.”

The last weekend of August marked the beginning of the 2011 hurricane season and instilled fear in millions of people living on the East coast of the US. Hurricane Irene barreled up the eastern seaboard towards New York City bringing 90 mph winds and heavy rain, causing billions of dollars worth of damage and leaving millions of residents without power.

New York City sat in direct path of the storm and braced for the worst Hurricane to hit the Metropolitan area in decades. Mayor Michael Bloomberg declared a state of emergency and shut down the city’s public transportation for the first time in history. A mandatory evacuation was ordered for the low-lying areas of Manhattan and store owners closed and boarded up their shops.

Late on the Saturday evening, downgraded to a tropical storm, Irene approached the City remaining a significant threat with 60+ mph winds and extreme rainfall. In addition to standard TV and radio warnings, the 6,000 square foot Mediamesh® LED display on the Port Authority Bus Terminal was advising pedestrians and passersby of the oncoming danger. Wrapping the corner of the bus terminal at 42nd Street and 8th Avenue, it is the largest transparent media display in the world. Lying just one block from the heart of Times Square, it is seen by more than a million people every day. Four million pixels are arranged 5cm apart vertically and 4.25cm apart horizontally and display high quality video and images. The Mediamesh® façade is designed as an advertising platform but has the ability to change rapidly to display civic messaging, as was vital in the eye of Irene. The transparent display showed its supreme versatility in the high winds and heavy rain brought by the tropical storm.

The Mediamesh® display at the Port Authority is a collaboration between Hartford’s Garage-Media LLC and Boston-based A2aMEDIA. Garage-Media’s managing director, Gary Neff said of Mediamesh, “The strength and durability of the technology was evident during Hurricane Irene and that feature is part of what makes Mediamesh such a great product. The design allowed the display to flex and absorb the vibration and the hurricane-force winds brought by the storm.”

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